It’s important to have a great marketing and business development strategy in place. But to grow, responsive marketing likely isn’t enough. You need a high-performing Marketing and Business Development team staffed with adaptive, collaborative, and forward-thinking professionals who have next-level skills to support the strategy.

Business Development training

Does your marketing team understand how your and your clients’ businesses work? How clients think? What they value? How they make decisions? How they feel about your business and your competitors?

BD is a proactive, customized, and strategic business lever that involves using data to target specific clients with targeted communications and engagement activities to cultivate relationships and maintain demand over time. There’s so much more to it than recycling past pitch documents responsively or chasing every opportunity regardless of existing relationships or past experience.  I lead training for business development groups on how to raise their strategic game, find and use data, nurture client relationships and, ultimately, think beyond how they’ve done BD before.

Cultivating high performing teams

It’s not just technical marketing skills that matter, but also people skills to ensure effective collaboration and innovation to catalyze growth. Building trust, a strong team identity, and a collaborative culture takes focusing on the collective EQ of the group and developing their institutional view of how they operate individually and collectively. I have trained teams on business partnering, effective delegation and project hand offs, becoming a high performing team, and the art of finding a better “yes” rather than offering a knee-jerk “no.” I have also worked with teams facing major events in the company on how to deal with institutional change. I design and conduct trainings drawing from decades of experience coaching and performance training and leading through change.

Let’s discuss your needs and how I can help you.