Sharpening business development skills for more effective client development and revenue growth

Does your marketing team understand how your and your clients’ businesses work? How clients think? What they value? How they make decisions? How they feel about your business and your competitors?

BD is a proactive, customized, and strategic business lever that involves using data to target specific clients with targeted communications and engagement activities to cultivate relationships and maintain demand over time. There’s so much more to it than recycling past pitch documents responsively or chasing every opportunity regardless of existing relationships or past experience.  I lead training for business development groups on how to raise their strategic game, find and use data, nurture client relationships and, ultimately, think beyond how they’ve done BD before.